This month, I am interviewing USA Today Best-Selling Author April Aasheim. Her Amazon page describes her as an avid reader and researcher, an amateur ghost hunter, an author of witchy things, and a believer in all things magick. She lives in Portland, Oregon, with her family and her familiar, Boots the Cat.
Will: April, you are arguably one of the most successful indie authors on the West Coast, if not in the country. If I’ve counted correctly, you have five series out there, with more on the way, I presume. The first book of your juggernaut series, The Daughters of Dark Root, has 1123 reviews on Amazon the last time I looked. What’s the secret to your success?
April: Thank you for that kind introduction.
As for my success, I used to think it was just marketing, and then nurturing your readership. Get eyes on your book and it will be read. But I now know that’s not entirely true. That’s only a few pieces of the puzzle. My Dark Root series do sell well. But when I wrote my Alchemy of a Witch series, which took place in another time with different characters, my readers didn’t all follow. (Even though I love this series).
So, I think the real secret to success is to just write. Write from the heart. Connect with people. Bring them into your world. My first book took 18 months to write, and I put my heart and soul in it. People responded. I still get emails and messages telling me how much my books meant to them. If you can get a reader to feel something, they’re going to remember you. The marketing only works if you have a product people want to buy.
Will: When did you first realize you were a writer? Can you give us a glimpse of your process?
April: I knew in first grade. I just knew. The teachers would always ask what we wanted to be and I’d always say, a novelist.
As for my process, the first thing is to sit down and write. I dedicate most every day, 9-11:30, Monday through Friday, to writing, rain or shine. This has taken a toll on my personal relationships at times, but it was important to me, and if something is important you find a way to do it. I also write most nights for an hour. One thing I am working on in 2022 is more balance. I’ve written 18 books now, and I think I’m ready to try other things too.
When I sit down to write, I first close my eyes and decide what must come in the scene. Then I just let my imagination go and it usually comes to me. Once you shut your brain off, your imagination can run wild. As soon as I’ve ‘seen’ the scene, I open my laptop and write it out as quick as I can, then fix it later. I notice when I don’t meditate first, it’s much harder to work out the scene.
Will: Not long after I started to read The Daughters of Dark Root, it occurred to me that although there’s plenty of paranormal stuff going on, that just serves as the backdrop or context for a saga of family relationships—mother/daughter, sister/sister—as well as a story of the growing independence and empowerment of a young woman. What was your inspiration for that series?
April: I had moved from Arizona to Portland, and was missing my siblings at the time, and I was nostalgic for our childhood. When you have siblings, especially as many as I have (5!) there is going to be drama. But through everything, love. So, a lot of the characters were drawn from my own sisters—at least pieces of them. And of course, a lot of the main character, Maggie, was drawn from my own tempestuous youth.
Miss Sasha, the matriarch and coven leader of the council, was based on my own mom. I’ve always had a complex relationship with my mother—who was a free-spirited, witchy woman who read tarot cards and removed curses. She was mostly ‘love and light,’ but had a dark side, too. One of the scenes in The Witches of Dark Root finds Maggie trapped in a dark room with a spirit, and Maggie is terrified. That came directly from childhood. I was afraid of ghosts and my mom thought the best way to get me over it was to put me in a dark room until I wasn’t afraid. It backfired. And to this day, I sleep with a nightlight. Writers often put their trauma into stories. That’s how we cope. Still, I loved and admired my mother until the day she died last fall. And she gave me plenty of writing material.
Will: Can you tell us about some of your other books? Do you have any favorites?
April: I absolutely love the Alchemy of a Witch series. I decided spontaneously to write a medieval witchy series set during the plague and witch hunts. As luck, or misfortune would have it, a few weeks after I started writing the first book, COVID hit. And so, I was experiencing the world of fear and suspicion, right along with my main character.
The story is an epic tale of a woman fleeing her village when the Witch Hunter General accuses her and her mother of starting the plague. During her travels, she meets an alchemist, who teaches her the ways of magick and transmutation. Later, she meets a priestess, a hedge witch, and a shapeshifter. And through these encounters learns more about magick and herself.
The research for this series was intense. I learned that alchemists were not only real, but there were many of them, including Paracelsus and Isaac Newton. Some even worked for kings. They worked to turn lead into gold, and to find eternal life. Most had to labor in secret, and write their recipes in code, for fear of being labeled a heretic or a sorcerer, and hung.
The book became bigger as the research grew, and one book turned into four. I love how the story turned out, and I adore the characters. Now, I’m obsessed with alchemy.
Will: You’ve told us you recently lost your mother. If it’s not too personal, can you share how that has impacted your creativity?
April: Thank you for that thoughtful question.
Well, my mom did provide me lots of writing material. She took me on adventures as a kid not many others got to experience. We were on the carnival circuit for several years, lived in a ghost town, and even a taco truck. And now that she’s gone the world seems a bit less colorful.
Luckily, I take my pain and write through it, and that’s where some of my best scenes come. And also understanding. I miss her every day, but she was my biggest fan, and I know she’d want me to keep writing. As a final gift to me, she left a review on my book The Good Girl’s Guide to Being a Demon, just a few weeks before she passed. And I didn’t find out until afterwards.
I believe my mom is here with me, and though I would give anything to have one more day with her, her presence is too big to be doused by her death. And now I feel freer to write my memoire, which I’ve always wanted to do, but wasn’t sure I could without hurting her.
Will: Marketing books well requires a whole different set of skills from writing good books, and for an indie author, that can be quite daunting. What methods of promoting your works have you found to be the most successful?
April: It changes yearly, if not weekly, haha.
Social media of course. I’m trying TikTok now, but it’s a challenge for me to keep up. Facebook worked for a while, and Twitter does sometime. There are also places you can promote your books for a fee, but I recommend waiting until you have a few books before you pay for that.
Network with other authors in similar genres. Do projects with them, like anthologies or signings. Do newsletter swaps and giveaways with them. Other writers are not your rivals. A book may take a week to read but a year to write, so your readers will need something else to keep them occupied until your next book comes out.
Will: Do you have any advice you would like to share with other indie writers?
April: Write from your heart. Invest in nice covers. Network with fellow writers. Develop a thick skin. Take feedback from bad reviews, but don’t let them cripple you. Savor the good reviews. This is a world of ups and downs. Some days you sell, others you may not. Love your books, whether others do or not. They are a piece of yourself.
Will: April, thank you so much for taking the time to share your experiences with us. You’ve given us a lot to think about!
For my readers who would like to know more about April and her books, click here to go to her website.